Apple Exploring Acquisition of Perplexity AI to Boost AI Efforts
Apple is considering acquiring Perplexity AI, an AI search startup, as part of a strategy to enhance its AI capabilities. Though no formal offers have been made yet, discussions are underway to either partner or fully acquire the firm. This could safeguard Apple’s revenue linked to its deal with Google amidst growing competition in the AI space.
Apple has been relatively quiet about artificial intelligence recently, especially during its WWDC 2025 keynote. However, behind closed doors, they’ve been buzzing with discussions focused on potential acquisitions. According to a report by Bloomberg, Apple has commenced preliminary talks, spearheaded by its mergers and acquisitions team, to explore the possibility of acquiring Perplexity AI, the AI-driven search startup established by Aravind Srinivas.
While no formal bids are on the table yet, high-ranking Apple executives are weighing various scenarios. One scenario includes partnering up with Perplexity to potentially fuse its technology into iOS, crafting a native AI search function. Alternatively, there’s the prospect of a complete acquisition, allowing Apple to weave Perplexity’s AI capabilities directly into Siri or an Apple-managed search ecosystem.
Adding another layer to this potential acquisition, the report emphasizes it could serve as a safety net for Apple in light of its existing multibillion-dollar agreement with Google. This deal secures Google Chrome as the default search engine on iOS, pumping billions into Apple’s coffers annually. However, should a court order disrupt this arrangement, acquiring Perplexity could be a smart strategic pivot for the tech giant.
Ultimately, the move would mark a significant advantage for Apple as it struggles to keep pace with competitors like Google and Meta in the rapidly evolving AI landscape. During the WWDC keynote, Apple refrained from offering any concrete timelines for the much-anticipated Apple Intelligence update for Siri. Speculation has emerged that the rollout may not meet the previously hoped-for deadlines, causing concerns over readiness by year’s end.
Apple’s pursuit of Perplexity AI shows its intent to strengthen its position in the AI space. By considering both partnerships and a full acquisition, Apple aims to enhance its own offerings, particularly Siri, and to safeguard its revenue from potential legal impacts on its Google deal. As competitors sprint ahead, this move could be crucial for Apple to regain a competitive edge in the evolving tech landscape.
Original Source: mashable.com
