Apple Plans Major Siri Overhaul with Help from OpenAI and Anthropic
- Apple is reportedly considering partnerships with OpenAI and Anthropic for Siri.
- The Siri revamp project, named “LLM Siri,” is still in discussions.
- Internal AI development at Apple may be sidelined for external tech solutions.
Apple’s Siri Gets a Facelift with External Partners
Apple is shaking up its plans for the long-awaited revamp of Siri, its AI voice assistant, according to a report from Bloomberg. The tech giant is now engaging in negotiations with two prominent AI developers—OpenAI and Anthropic—to overhaul the technology behind Siri, moving away from internal AI development resources. These talks mark a significant shift as Apple seems poised to bring external expertise into the fold, potentially customizing existing large language models for its purposes.
Siri Project Uncertain Amid AI Partnerships
Bloomberg’s Mark Gurman detailed how Apple’s new approach may leverage the capabilities of OpenAI and Anthropic to bolster Siri’s next-gen features. Currently, the Siri upgrade project, referred to as “LLM Siri,” is still very much in preliminary discussions. While Apple has yet to finalize its partnership with these tech firms, the decision could drastically influence the trajectory of Siri’s development, especially if the tech company decides to fully transition to third-party power.
Internal AI Development Faces Challenges
Interestingly, should Apple proceed down this path, it would sideline its in-house efforts aimed at creating generative AI models. This decision appears to be stirring discontent among Apple employees, particularly those on the Foundation Models team who feel the pressure of slow progress. Some staff members are reportedly considering leaving, with competitors like Meta and OpenAI offering better compensation packages. This internal friction could pose further complications for Apple’s timelines.
In summary, Apple is revisiting its strategy for Siri’s revamp, now eyeing partnerships with OpenAI and Anthropic for its technology needs. This shift from internal AI development to external collaboration has sparked employee concerns and raises questions about the project’s future. As delays loom, consumers continue to express frustration regarding the lack of timely upgrades to Siri, reflected in a class action lawsuit that accuses Apple of false advertising.
